App Guardians
A social performance-boosting marketing agency.
App Guardians (formerly App Growth Network) is a global leader in mobile app marketing, excelling in ASO, user acquisition, analytics, and impactful design solution. Since 2018, we’ve empowered app developers and publishers across diverse industries, with offices in San Francisco, New York, London, and Bangalore. Elevate your brand with our expertise in marketing and design.
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App Guardians
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Digital Designer
????️ Duration
2 month
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Content team, stakeholders
Project Objectives
The primary goal is to revamp the brand through a rebranding initiative.
Since the company founded in 2018, the company never had clear guidelines for how the brand should appear. This lack of consistent standards has led to a decrease in how trustworthy and reliable our brand seems. Through this revitalization, the company is looking to create a fresh and cohesive brand identity to boost confidence among stakeholders and strengthen the company’s credibility in the market.
Takeaways
As the sole designer for App Guardians rebranding project, I led the entire rebranding endeavor — from ideation to fine-tuning every detail in the logo, color palette, and typography.
By tactically reshaping visual elements and ensuring alignment with contemporary trends, the initiative received a resoundingly positive response from stakeholders. The success of this holistic approach was evident in the remarkable 29% increase in trustability, a testament to the dedication and strategic vision embedded throughout the entire design process. ????✨