Background

franki is a video-based platform that offers personalized content and unique insights (about restaurants, bars, and more) based on real recommendations from real people.

The franki app is driven by user generated content, that not only provides authentic reviews potential customers can identify with, it allows businesses to garner more content without hiring marketing staff.

franki offers a cost-effective solution, so businesses can attract and engage new customers in a mobile environment. And, consumers get real information and businesses get content to build their brand.

????????‍???? Role	????️ Duration
Visual Designer	4 Months

???? Client	???? Team
Franki	Creative Manager

My Contributions

Worked closely with creative manager and marketing team to define design requirements and creative brief
Conducted the marketing competitor research
Designed the customer product page preview screenshots for App Store and ad campaigns that launched on Meta and Google ads. The ad campaigns increased iOS installs by overt 78%, conversion rate by 135% in 7months, lowered blended CPI by 25%

Process

franki’s main features:

Allows users to discover videos of local food spots based on their preferences. Users can also follow locals in the know to get their latest videos directly on their feed
Franki rewards users for trying out new spots and for spotlighting their favorite local businesses. Users can get discounts at local spots when they check-in, get cash back for sharing a video of their experience, and get rewarded for consistently posting content and building their community
Users can build their own profile, show off their personality, and follow others for the best recommendations in their city